HAL plans to sell its advanced copters

ASIAN AGE

A marketing sortie to Latin American countries is high on the agenda of the Hindustan Aeronautical Limited (HAL) this year.
Sensing a huge opportunity in South America to sell its advanced light helicopters, HAL has already approached the Centre with a request to lift the ban on copter exports imposed on it.
The ministry of defence had directed HAL to stop marketing the ALH, one of its success stories, till the time it meets the commitment given to the Army and the Indian Air Force.
The HAL has to produce 157 helicopters for the Army and IAF. The Navy is yet to decide on ALH as the light-weight helos pose difficulties during ship-borne operations.
“Last year, we delivered 25 ALHs to MoD,” a top source told this newspaper.
“We will be giving 30 this year. Citing this, we’ve written to the Centre assuring that all helicopters will be delivered in time. We had some sales enquiries, but couldn’t respond due to freeze on exports.’’
The HAL’s earlier bid to sell ALH in South America wasn’t very successful. The only hit was Ecuador. The last two copters were shipped last week.
“There is a good market and ALH has proven its capabilities in the South American skies,” added the source.
“We have flown in all weather conditions and operated in different terrain.”
The HAL is planning to send its team to Colombia, Brazil and Chile. These countries, sources said, want at least 100 copters in next five years.
“Since we have proved our flying skills, we have a clear edge. And ALH pricing is also attractive,’’ the source added.
HAL feels that its sales team must be given more freedom to make sales calls outside the country. “While other manufacturers visit 20 times a year, we make two or three visits,” said the source. “This affects follow-up. But we have now officially requested the ministry to adopt a more liberal view.”

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Posted by pilotpaul on May 17 2011. Filed under All News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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